Bloomerang was started to improve the fundraising process. The team along with industry professionals created a software platform to improve the ultimate nonprofit rate - donor retention.
Nonprofits often "spin their wheels" acquiring new donors and invest large amounts of money during the search. The Bloomerang team spent time analyzing the difficulties and knew one thing... If nonprofits could improve their donor retention, less money would be invested in the search for more opportunity.
So what does this mean? Donor retention starts with maintaining long-lasting and productive donor relationships. Through Bloomerang's CRM stack, online giving technology, communications platform, and integrations, donor retention is more than possible.
Bloomerang uses specific key measurements and offers extended capabilities to point your nonprofit in the right direction. Here's a few that can also be compared to the Salesforce Foundation platform:
1. Giving Summary and Engagement Levels: These specific measurements keep your nonprofit informed with how much a donor has given and how much they engage with your organization.
2. Interactive Dashboard: Nonprofits can review their retention rate, suggestions for donor improvement, upcoming gifts, to-do lists, and campaign success.
3. Constituent Timeline: With this feature, nonprofits no longer need to store data file after data file. Bloomerang's timeline represents interactions and activity both at the individual and organizational levels.
4. Social Listening: Get access to numerous social platforms and stay up-to-date with your constituents. You can match tweets with your current constituents in your database and add new potential donors that are tweeting about you!
Bloomerang is the preferred donor management tool with a true focus on the constituent relationship. If you are a nonprofit looking to get connected with this tool, Green Skies can walk you through the steps and recommend the best practices!
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